De Jeugd van Tegenwoordig
2019

Campaign AD, concept & design
made with ...,staat.

Album campaign for the De Jeugd van Tegenwoordig ‘Luek’.
‘Luek’ is a typo for the Dutch word ‘Leuk’ which simply means: ‘fun’.
Basically the goal was to create as much annoying designs as possible.
From auto-correct highlighted typo’s, wrinkled CD inserts, cut-off images,
and other unsettling compositions to the laziest vinyl cover ever made, where you just have to create your own artwork with an (included) sheet of font-stickers.

For the video, the general idea was to create the ‘world’s first’ youtube-playlist-
music-video consisiting of short clips that can all be played after another.
Various talented artists submitted their work, which made for an eclectic end result. The video won ‘best music video‘ at the Dutch Film Festival.

Cristian Kühlen

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